BOBBIPioneer Program
Only open for
Pioneer Program Partners
BOBBI Smart Store is in a closed pioneer phase.
Apply — we onboard new partners in small batches.
Dynamic Yield is a personalization and experience optimization platform. BOBBI is a Smart Store for Shopify, a conversational storefront that guides each visitor to the right product. Here is how they compare, when to choose each, and how they can work together.
Dynamic Yield is an experience optimization platform offering personalization, product recommendations, and A/B testing across websites and channels. It is often used by larger teams running structured optimization programs.
When Dynamic Yield is the right choice: Choose Dynamic Yield when an enterprise team wants to run extensive testing and personalization programs across many touchpoints, with dedicated resources to manage them.
Dynamic Yield personalizes elements of the existing page and asks your team to build and run experiments. BOBBI personalizes the whole shopping conversation automatically, per visitor, with fast Shopify setup and no testing program to operate. It is the Smart Store, not a testing toolkit layered onto your current store.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it sits alongside Dynamic Yield rather than replacing it. If you want to learn what the Smart Store category is, see what is a Smart Store .
| Dynamic Yield | BOBBI (Smart Store) | |
|---|---|---|
| Approach | Test and personalize page elements | Conversational storefront, per visitor |
| Who operates it | A dedicated optimization team | Runs automatically after setup |
| Typical fit | Enterprise programs | Shopify stores of any size |
| Checkout | Not applicable | Your native Shopify checkout |
Dynamic Yield is a personalization and experience optimization platform. BOBBI is a conversational Smart Store for Shopify that guides each visitor to the right product on your storefront and checks out on your own native Shopify checkout. They address different parts of the journey.
It depends on what you need. For guiding shoppers to the right product on your storefront, BOBBI is the better fit. For personalization and experience optimization platform, Dynamic Yield remains its own tool. Many stores use both together.
Yes. BOBBI runs in parallel with your existing Shopify store and uses your native checkout, so it complements Dynamic Yield rather than replacing it.
No. BOBBI adds a conversational storefront layer and always sends shoppers to your own native Shopify checkout. Your catalog, payments, and theme stay as they are.
BOBBIBOBBI Smart Store is in a closed pioneer phase.
Apply — we onboard new partners in small batches.
Eero